Icon 4x4 Talks About the Importance of Design and American Manufacturing

While the American domestic production movement has been going strong over the last few years, Icon 4x4 has taken its own stake with a focus on reinventing vintage design. In this beautifully directed film by William Bradford, the story of Icon 4x4 is uncovered and its penchant for classic Americana in the modern era is put on display. Two new models also take center stage, the Icon Thriftmaster Pickup and the Icon E-Flyer Bike.